Market Happenings
Sideways, With Some Bright Spots
In This Issue
It is more critical than ever for wineries to reevaluate their marketing strategy in order to improve their competitive position in the direct-to-consumer marketplace.
Quarterly Summary
The lack of improvement in wine sales suggests that the wine market’s funk is not simply post-pandemic normalization.
Sales Volume Trends by Channel and Segment
Change vs Year AgoTrend
Retail: Value Segment
Retail: Premium Segment
Retail: Luxury Segment
Direct-to-Consumer
Export
Market Outlook
I expect to see some stabilization in wine sales over the next year as inflation abates and interest rates come down.
Download IssueAbout
Meet the analyst behind Winescape.
Chris Bitter, Ph.D., is our senior wine and grape analyst, focusing on generating research and insights in the areas that impact the business of vineyards and wineries.
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