acf/wine-hero

Market Happenings

Still-Weak Wine Sales and a Below-Average Grape Crush

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In This Issue

To restore the supply-demand balance, acreage will almost certainly need to be removed. The question is not if, but what and where.

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acf/wine-pull-quote

Quarterly Summary

There was no meaningful improvement in the trajectory of wine sales in the crucial fourth quarter.

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acf/wine-quarterly-summary

terrain-icons-winescape-dollar-sign-single

Terrain Icons - Winescape - Dollar Sign Single

Retail: Value Segment

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Terrain Icons - Winescape - Dollar Sign Double

Retail: Premium Segment

terrain-icons-winescape-dollar-sign-triple

Terrain Icons - Winescape - Dollar Sign Triple

Retail: Luxury Segment

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Terrain Icons - Winescape - Person

Direct-to-Consumer

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Terrain Icons - Winescape - Exports

Export

Sales Volume Trends by Channel and Segment

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acf/wine-trends-table

Market Outlook

The grape market is likely to remain soft for some time unless there is an upside surprise in wine sales.

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acf/wine-market-outlook

Chris Bitter, Ph.D., is our senior wine and grape analyst, focusing on generating research and insights in the areas that impact the business of vineyards and wineries.

Learn More

About

Meet the analyst behind Winescape.

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Spring 2024

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Market Happenings

Still-Weak Wine Sales and a Below-Average Grape Crush

Even a modest crush was more than needed to satisfy demand in 2023.

Demand remains sluggish in early 2024, and buying activity has been limited.

Wine sales by volume fell across channels and price segments in 2023.

Even a modest crush was more than needed to satisfy demand in 2023.

Demand remains sluggish in early 2024, and buying activity has been limited.

Wine sales by volume fell across channels and price segments in 2023.

Even a modest crush was more than needed to satisfy demand in 2023.

Demand remains sluggish in early 2024, and buying activity has been limited.

In This Issue

To restore the supply-demand balance, acreage will almost certainly need to be removed. The question is not if, but what and where.

Quarterly Summary

There was no meaningful improvement in the trajectory of wine sales in the crucial fourth quarter.

Sales Volume Trends by Channel and Segment

Market Outlook

The grape market is likely to remain soft for some time unless there is an upside surprise in wine sales.

About

Meet the analyst behind Winescape.

About Terrain and American AgCredit