acf/wine-hero

Market Happenings

Uneven Progress

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acf/wine-market-happenings

In This Issue

The key question is: How long will it take for the grape market to recover?

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acf/wine-pull-quote

Quarterly Summary

There wasn’t enough demand to absorb all the fruit grown in 2024 despite below-average yields.

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acf/wine-quarterly-summary

terrain-icons-winescape-dollar-sign-single

Terrain Icons - Winescape - Dollar Sign Single

Retail: Value 

terrain-icons-winescape-dollar-sign-double

Terrain Icons - Winescape - Dollar Sign Double

Retail: Premium 

terrain-icons-winescape-dollar-sign-double-plus

Terrain Icons - Winescape - Super Premium

Retail: Super Premium

terrain-icons-winescape-dollar-sign-triple

Terrain Icons - Winescape - Dollar Sign Triple

Retail: Luxury 

terrain-icons-winescape-person

Terrain Icons - Winescape - Person

Direct-to-Consumer

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Terrain Icons - Winescape - Exports

Export

Sales Volume Trends by Channel and Segment

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acf/wine-trends-table

Market Outlook

We still anticipate incremental improvement in the wine market in 2025, though it is likely to be choppy and uneven.

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acf/wine-market-outlook

Chris Bitter, Ph.D., is our senior wine and grape analyst, focusing on generating research and insights in the areas that impact the business of vineyards and wineries.

Chris Bitter

About

Meet the analyst behind Winescape.

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acf/wine-analyst-bio

Get notified when the next issue of Winescape is released.

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Terrain is a proud offering of American AgCredit, a member of the Farm Credit System. American AgCredit is at the forefront of the evolution of agriculture, committed to equipping its grape and wine customers with more than just financing. Customers have access to Terrain's exclusive insight and confident forecasting.

About Terrain and American AgCredit

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Share Issue

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<div class="link">
	<h3>[ acf/wine-hero ]</h3>
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	<h3>[ acf/wine-market-happenings ]</h3>
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	<h3>[ acf/wine-pull-quote ]</h3>
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<div class="link">
	<h3>[ acf/wine-quarterly-summary ]</h3>
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<div class="link">
	<h3>[ acf/wine-trends-table ]</h3>
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<div class="link">
	<h3>[ acf/wine-market-outlook ]</h3>
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	<h3>[ acf/wine-analyst-bio ]</h3>
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	<h3>[ acf/wine-newsletter ]</h3>
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Spring 2025

<p class="body-2" style="text-align: center;">Terrain content is an exclusive offering of AgCountry Farm Credit Services,</p>
<p class="body-2" style="text-align: center;">American AgCredit, Farm Credit Services of America and Frontier Farm Credit.</p>
<p class="caption medium byline" style="text-align: center;">While the information contained in this site is accurate to the best of our knowledge, it is presented “as is,” with no guarantee of completeness, accuracy, or timeliness, and without warranty of any kind, express or implied. None of the contents on this site should be considered to constitute investment, legal, accounting, tax, or other advice of any kind. In no event will Terrain or its affiliated Associations and their respective agents and employees be liable to you or anyone else for any decision made or action taken in reliance on the information in this site.</p>


Market Happenings

Uneven Progress

The premium and luxury retail segments saw smaller wine sales losses than the value segment in 2024.

Though still weak, direct-to-consumer sales were better for smaller wineries.

The 2024 grape crush was the smallest since 2004, but the extent of the shortfall varied widely.

The premium and luxury retail segments saw smaller wine sales losses than the value segment in 2024.

Though still weak, direct-to-consumer sales were better for smaller wineries.

The 2024 grape crush was the smallest since 2004, but the extent of the shortfall varied widely.

The premium and luxury retail segments saw smaller wine sales losses than the value segment in 2024.

Though still weak, direct-to-consumer sales were better for smaller wineries.

In This Issue

The key question is: How long will it take for the grape market to recover?

Quarterly Summary

There wasn’t enough demand to absorb all the fruit grown in 2024 despite below-average yields.

Sales Volume Trends by Channel and Segment

Market Outlook

We still anticipate incremental improvement in the wine market in 2025, though it is likely to be choppy and uneven.

About

Meet the analyst behind Winescape.

About Terrain and American AgCredit