acf/wine-hero

Market Happenings

Preparing for a Slower-Growth Environment

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acf/wine-market-happenings

In This Issue

Though North Coast vineyard values are poised for a downward adjustment, the magnitude and duration of the decline will vary widely across market segments.

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acf/wine-pull-quote

Quarterly Summary

Sales continue to decline in the three-tier and direct-to-consumer channels. Wine exports are also weak, but there are signs of improvement.

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acf/wine-quarterly-summary

terrain-icons-winescape-dollar-sign-single

Terrain Icons - Winescape - Dollar Sign Single

Retail: Value Segment

terrain-icons-winescape-dollar-sign-double

Terrain Icons - Winescape - Dollar Sign Double

Retail: Premium Segment

terrain-icons-winescape-dollar-sign-triple

Terrain Icons - Winescape - Dollar Sign Triple

Retail: Luxury Segment

terrain-icons-winescape-person

Terrain Icons - Winescape - Person

Direct-to-Consumer

terrain-icons-winescape-exports

Terrain Icons - Winescape - Exports

Export

Sales Volume Trends by Channel and Segment

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acf/wine-trends-table

Market Outlook

Absent a strong rebound in wine sales, the trajectory of grape prices will depend heavily on the pace of vineyard removals.

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acf/wine-market-outlook

Chris Bitter, Ph.D., is our senior wine and grape analyst, focusing on generating research and insights in the areas that impact the business of vineyards and wineries.

About

Meet the analyst behind Winescape.

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acf/wine-analyst-bio

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Summer 2024

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<p class="body-2" style="text-align: center;">American AgCredit, Farm Credit Services of America and Frontier Farm Credit.</p>
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Market Happenings

Preparing for a Slower-Growth Environment

Consumer spending is resilient, though real growth slowed a bit in the first quarter.

Opportunities will persist for enterprising wineries with the right value proposition and customer knowledge.

The trajectory of wine sales has changed little in 2024, and the grape market remains quiet.

Consumer spending is resilient, though real growth slowed a bit in the first quarter.

Opportunities will persist for enterprising wineries with the right value proposition and customer knowledge.

The trajectory of wine sales has changed little in 2024, and the grape market remains quiet.

Consumer spending is resilient, though real growth slowed a bit in the first quarter.

Opportunities will persist for enterprising wineries with the right value proposition and customer knowledge.

In This Issue

Though North Coast vineyard values are poised for a downward adjustment, the magnitude and duration of the decline will vary widely across market segments.

Quarterly Summary

Sales continue to decline in the three-tier and direct-to-consumer channels. Wine exports are also weak, but there are signs of improvement.

Sales Volume Trends by Channel and Segment

Market Outlook

Absent a strong rebound in wine sales, the trajectory of grape prices will depend heavily on the pace of vineyard removals.

About

Meet the analyst behind Winescape.

About Terrain and American AgCredit