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Market Happenings

Widespread Market Softness Wraps Up 2023

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In This Issue

The generational gap is a significant challenge. But the story is more nuanced. Gen X and millennials are on different trajectories with wine.

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acf/wine-pull-quote

Quarterly Summary

The post-pandemic slump in wine sales continued into the third quarter of 2023.

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acf/wine-quarterly-summary

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Terrain Icons - Winescape - Dollar Sign Single

Retail: Value Segment

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Terrain Icons - Winescape - Dollar Sign Double

Retail: Premium Segment

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Terrain Icons - Winescape - Dollar Sign Triple

Retail: Luxury Segment

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Terrain Icons - Winescape - Person

Direct-to-Consumer

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Terrain Icons - Winescape - Exports

Export

Change in Sales Volume by Channel and Price Segment

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acf/wine-trends-table

Market Outlook

Given muted expectations for a near-term rebound in wine sales, the grape market is likely to remain under pressure in 2024.

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acf/wine-market-outlook

Chris Bitter, Ph.D., is our senior wine and grape analyst, focusing on generating research and insights in the areas that impact the business of vineyards and wineries.

Chris Bitter

About

Meet the analyst behind Winescape.

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About Terrain and American AgCredit

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Winter 2023

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Market Happenings

Widespread Market Softness Wraps Up 2023

The crush is likely to come in below average for a fourth consecutive year.

There was little activity on the spot market, and sellers met unfavorable prices.

Three-tier wine sales have not seen any clear signs of improvement.

The crush is likely to come in below average for a fourth consecutive year.

There was little activity on the spot market, and sellers met unfavorable prices.

Three-tier wine sales have not seen any clear signs of improvement.

The crush is likely to come in below average for a fourth consecutive year.

There was little activity on the spot market, and sellers met unfavorable prices.

In This Issue

The generational gap is a significant challenge. But the story is more nuanced. Gen X and millennials are on different trajectories with wine.

Quarterly Summary

The post-pandemic slump in wine sales continued into the third quarter of 2023.

Change in Sales Volume by Channel and Price Segment

Market Outlook

Given muted expectations for a near-term rebound in wine sales, the grape market is likely to remain under pressure in 2024.

About

Meet the analyst behind Winescape.

About Terrain and American AgCredit