acf/wine-hero

Market Happenings

2024's Challenges & Triumphs

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acf/wine-market-happenings

In This Issue

This issue focuses entirely on the state of the market. The most important topic for the California wine industry is, what’s next?

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acf/wine-pull-quote

Quarterly Summary

Third-quarter wine sales were a mixed bag, economic indicators are mostly positive, and a substantially smaller grape crop is likely this year.

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acf/wine-quarterly-summary

terrain-icons-winescape-dollar-sign-single

Terrain Icons - Winescape - Dollar Sign Single

Retail: Value Segment

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Terrain Icons - Winescape - Dollar Sign Double

Retail: Premium Segment

terrain-icons-winescape-dollar-sign-triple

Terrain Icons - Winescape - Dollar Sign Triple

Retail: Luxury Segment

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Terrain Icons - Winescape - Person

Direct-to-Consumer

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Terrain Icons - Winescape - Exports

Export

Sales Volume Trends by Channel and Segment

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acf/wine-trends-table

Market Outlook

Under Terrain’s base-case scenario of a relatively steady economic backdrop in 2025, I expect wine sales to improve, particularly at the high end.

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acf/wine-market-outlook

Chris Bitter, Ph.D., is our senior wine and grape analyst, focusing on generating research and insights in the areas that impact the business of vineyards and wineries.

Chris Bitter

About

Meet the analyst behind Winescape.

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acf/wine-analyst-bio

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About Terrain and American AgCredit

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Winter 2024

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Market Happenings

2024's Challenges & Triumphs

Both visitor counts and direct-to-consumer sales declined further during the first nine months of 2024.

Wine exports surged again in Q3, up 31% in volume and 5% in value versus a year earlier.

The pace of decline in retail wine sales has moderated a bit, and the premium segment is faring best.

Both visitor counts and direct-to-consumer sales declined further during the first nine months of 2024.

Wine exports surged again in Q3, up 31% in volume and 5% in value versus a year earlier.

The pace of decline in retail wine sales has moderated a bit, and the premium segment is faring best.

Both visitor counts and direct-to-consumer sales declined further during the first nine months of 2024.

Wine exports surged again in Q3, up 31% in volume and 5% in value versus a year earlier.

In This Issue

This issue focuses entirely on the state of the market. The most important topic for the California wine industry is, what’s next?

Quarterly Summary

Third-quarter wine sales were a mixed bag, economic indicators are mostly positive, and a substantially smaller grape crop is likely this year.

Sales Volume Trends by Channel and Segment

Market Outlook

Under Terrain’s base-case scenario of a relatively steady economic backdrop in 2025, I expect wine sales to improve, particularly at the high end.

About

Meet the analyst behind Winescape.

About Terrain and American AgCredit