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Market Happenings
A Fair Finish to 2025’s First Half
The second quarter wasn’t as bad as expected for wine sales, though exports plummeted. Meanwhile, the near-term outlook is muted given the murky economic environment.
Trending Topic
The Moderation Movement Part 2
Five structural factors are likely contributing to declining alcohol consumption: Demographic change, cannabis, GLP-1 drugs, less in-person socializing, and changing attitudes toward alcohol and health.
Quarterly Summary
Retail wine sales firmed a bit in Q2 2025, while retaliatory measures to tariffs crushed U.S. wine exports.
Sales Volume Trends by Channel and Segment
Change vs Year AgoTrend
Retail: Value 
Retail: Premium 
Retail: Super Premium
Retail: Luxury 
Direct-to-Consumer
ExportAbout
Meet the analyst behind Winescape.
Chris Bitter, Ph.D., is our senior wine and grape analyst, focusing on generating research and insights in the areas that impact the business of vineyards and wineries.
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